This is such an great feature (Rebecca is great!), and I've been thinking about it for a few days. IMO, "Influencer" in the ten-years-ago sense was really a LOT of jobs (spokesmodel/copywriter/etc.) but now it's morphing, at least in part, into "intentionally annoying person" which feels worse.
The Influencer Recession
Once upon a time, lifestyle influencers could post cute photos and make millions. Now they are forced to pivot.
vulture.com