Because I'm sure the NYT has never made a publication decision based on whether readers will want to read the story. This is what conservative leadership of a news org looks like. It's not MAGA, Q*non, or white Christian supremacist, but it is conservative. (btw not dragging @zhugeex.com)
It takes you 20 paragraphs to get to the part of the article where they admit that Mamdani isn't paying the influencers and the reason they are posting videos of the stuff Mamdani is doing is because people are interested in watching it.