"Without action, business is just having good idea." Execution is 80% of the work — failing, trying again, rebuilding yourself while you do it. https://youtu.be/ZftUL-v1h78

We had so much fun doing this in Nashville, we're doing it again! Come see Elizabeth Rule, Brad Wetherall, Ben Fisher, and Greg Gifford answer "burning" LocalSEO questions and eat ridiculously hot wings... Oct 20, 2026 - Tickets $299 - including breakfast & lunch 🎟️ 🔗 https://localu.org/dfw-26

Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.

SEO F&cking What? SEO Newsletter From Nikki Pilkington

Yes, it's a bit sweary on occasion.

f.mtr.cool

Do your holiday digital marketing plans account for these 12 high-impact trends? >> zetaglobal.com/resource-cen... #digitalmarketing

12 Holiday Marketing Trends Brands Should Watch in 2026 | Zeta

Discover twelve holiday marketing trends to help retail brands drive stronger holiday campaign performance.

zetaglobal.com

AI search visibility is no longer just a website problem. Google's platform properties connect social and video reporting with search performance. This Visibility Report covers platform properties, AI opt-out trade-offs, AI ads, product feeds, and AI citations. https://thevisibilityreport.com

Google Search testing forcing searchers to sign in to get more search results

Google Search testing forcing searchers to sign in to get more search results

This is instead of using a captcha to verify the searcher is human and not a bot.

buff.ly

I was filling out a new patient form and accidentally submitted it with only this in the “Please list current stressors in your life” input Meant to add more but you know what I think this captures it well enough

New: These SEO Strategies Drive 90% of Your AI Visibility Asking if GEO/SEO are the same isn't the right question. If you tweak traditional SEO, you can use the same strategies+tactics for • AI Inclusion • AI Citations • AI Recommendations signal.zyppy.com/p/seo-strate...

These SEO Strategies Drive 90% of Your AI Visibility

Google says, “good SEO is good GEO”.

signal.zyppy.com

How AI visibility adds context to PPC performance

How AI visibility adds context to PPC performance

Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.

buff.ly

"Bots have a preferred content type. Technically, they're just an additional customer." Dan Kurtz on why AI crawlers aren't a threat to your traffic — they're a segment of it. https://unscriptedseo.com/dan-kurtz-bots-as-a-customer-segment-markdown-agentic-flywheel/

Search Console: "this page got 100 clicks." Also Search Console: here are 14 of the queries. The other 86 are anonymized away. Good writeup from OpenSEO on reconstructing them — triangulate GSC + rank tracking + analytics against one URL: https://openseo.so/blogs/dark-queries

A business psychologist spent a PhD hunting for the trait that makes founders creative. There isn't one. But rigidity reliably kills it — even when the talent is already there. https://youtu.be/ZftUL-v1h78

Anyone have an app to couple-up your Claude Code running on your desktop to your phone with an app?

Google says that page got 100 clicks. Then it names about 14 of the searches. Matt Mellinger's SEO Gets study — 1M+ clicks across 9 sites — found ~47% of clicks carry no query at all. Triangulate GSC + Analytics + rank tracking to rebuild the rest. https://openseo.so/blogs/dark-queries

Daily kitty puddle update:

And now it’s time for a kitten break

Zapdigits.com is a dashboard saas with 22 connectors and they just added MCP… Given the pain jt has been to get proper api and MCP up for just gsc, ga, clarity and Google my business… I am gonna test it out and see it it’s all easier that way

Marketing Dashboards for Agencies | ZapDigits

Build powerful marketing dashboards for agencies that combine analytics, SEO, and data sources in one place. Create beautiful client reports in minutes.

zapdigits.com

"You can hand a competitor the whole recipe and it still won't taste the same." — Cameron Tope, Emerson Property Management. Execution beats secrets. 👇 https://www.youtube.com/watch?v=2olFiBwDVpA

"Property managers don't need more tenants - you can throw a rock and hit ten. They need owners." - Alex Zweydoff on owner-intent SEO. 🎧 https://unscriptedseo.com/property-management-seo-done-right-alex-zweydoff-on-the-unscripted-seo-podcast/

If you write a book 📕 Should each book have it’s own website?

I've spent most of the day getting my Claude code setup with every conceivable REST, API and MCP for every tool I interact with for SEO - I have ONE question for the Ux/UI designers who built these Api interfaces Who hurt you? Why do you want to hurt others???

Roughly 80% of location-page content out there is bad. Here's the exact repeatable play for satellite-town location pages that actually rank — free PDF, no email gate: https://seoarcade.com/seo-sop-satellite-town-location-pages/ #LocalSEO #ProgrammaticSEO #SEO

Rankings feel good. Revenue pays the bills. David Wilson of Zozimus on why SEO should chase business results, not just rankings 👇 https://unscriptedseo.com/search-everywhere-optimization-driving-business-results-not-just-rankings/ #SEO #DigitalPR

"Every minute you wait to call a new lead, you're lighting marketing money on fire." — Cameron Tope on speed-to-lead for property managers. 🔥 https://unscriptedsmallbusiness.com/cameron-tope-speed-to-lead-property-management/

Closing the loop on this morning's poll — my answer is 2, check GSC by page rather than by keyword. Query-level data hides anonymized clicks. Page-level doesn't. Triage volatility on query data and you're looking at a partial picture, then calling it evidence.

Nobody wants to hear this, but the most durable link building I've done in 20 years isn't outreach. It's interviews. 🧵

We keep a running library of SEO tactics — pulled from 200+ recorded interviews with practitioners, not from a content calendar. Free, no email gate: https://seoarcade.com/seo-tactic-library/

A report this month estimated 41% of LinkedIn posts show signs of AI generation. Poll 📊 When you read a post now, do you consciously ask whether a human wrote it? 1️⃣ Every time 2️⃣ Only when it feels off 3️⃣ Never — don't care 4️⃣ I've stopped reading LinkedIn

Tool highlight 🛠️ Search Analytics for Sheets — a free add-on that pulls 25,000 rows from Search Console instead of the 1,000 the UI caps you at. Every expected-CTR analysis I run starts there. The opportunity is rarely in row 1–1,000. https://seoarcade.com/seo-sop-expected-ctr-model/

A page at position 2 earning 4% CTR when the curve says 9% is running at half the traffic it already qualifies for. New SOP: expected vs. actual CTR, ranked by recoverable clicks. Free PDF, no email. https://seoarcade.com/seo-sop-expected-ctr-model/