JoJo

@visionsofjojo.bsky.social

Breathing

In honour of Yorkshire Day I’m going to post my favourite ever photo that I took, which happened to be in Yorkshire, on Friday, 10th July this year at circa 5.20am 🙌

Bild

Can't be the first to say this, but (and yay UEFA - brilliant) this works equally well if you swap out "football" for maybe "water" or "a stable climate". Look at me being the revolutionary socialist. "No one has the moral authority to sell what they merely hold in trust for the next generation."

The moment external investors acquire ownership interests in
FIFA competitions, football changes forever. Commercial return becomes a permanent obligation. Investor expectations become a daily pressure. From that moment onwards, every decision on the international calendar, every decision on competition formats and every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders.
This model has no place in world football. Football's future cannot be dictated by the expectations of those whose first duty is to maximise financial return. Nor can the interests of national associations, leagues, clubs, players and supporters become subordinate to investor returns. Football cannot mortgage its future for financial gain.
Europe's position is clear. We will never lend this model our legitimacy. No one has the moral authority to sell what they merely hold in trust for the next generation.