Interesting thread! It should also highlight the major methodological weaknesses (Env Psy): measures of behavior (stop to use PEB scales), reproducibility, iterative intervention development (n-of-1, ITW...), WEIRD samples, research effort on low impact behaviors (ex.recycling >> meat reduction)
🎯 What should we expect from behavior change interventions? Growing evidence suggests that most behavior change interventions have small effects on behavior. I regularly hear fellow behavioral scientists understandably feeling discouraged by this. But should we be discouraged? Not necessarily.🧵