Jamelle is correct that decisions like this need to be made rationally. At votemaximizer.org, we used data to identify Louisiana as a top opportunity for giving, even greater than GOTV. For 2028 we will need to rely on hard information to maximize impact.
given the extent to which the florida media market is a total resource sink, i think the DSCC made a defensible decision in putting its resources elsewhere. louisiana is a big whiff though. that is a race where a little money would have gone a long way.