Michael Engard

@engard.me

Writer and web developer. Rochester, NY. Of late: WordPress, TTRPGs, the open web. You may never read my book but at least I’m writing it.

I’m not sure whether this is just a psychological difference or AI bros fundamentally don’t understand the nature of an artistic experience, but: I don’t want a personalised film/book/podcast. I want to see/read/hear the same one as everyone else, so I can read reviews or discuss it with my friends

Reality check: "Women's hard won rights": - did NOT include defining women by biology, the slogan was "biology is not destiny!" - did NOT seek sex segregation, they fought for inclusion of women - did NOT advocate "sex-based rights", they fought AGAINST that and FOR equality regardless of sex

Here’s the thing: I like Hank Green. I think the work he’s done has been a net good for humanity, and represents some of the best case for what YouTube can actually be used for. I hope he figures this out, takes some time to reset, and gets back to it in a healthier, more grounded way.

This is a completely bonkers take, because there was zero outrage marketing for The Odyssey, Elliott Page and Lupita Nyong'o were barely in any promotional anything for the film. It's basically saying that trans people and Black people should be erased from Hollywood, but wokely.

Kameron Hurley

@kameronhurley.com

Bluesky Elder

Y'all, this marketing for The Odyssey was next level. I've been looking at the "manufacturing outrage" marketing tactics that are becoming playbook (Bad Bunny halftime show was confirmed another example), and watching how fast and hard these go is fucking wild once you see it at work.

4:52 PM

Jul 27, 2026


I didn't even realize it was The Odyssey and not the Iliad for months because of the Constant Discourse around Helen of Troy. Once you start to see how this machine is working, it's hard to unsee it.



There are whole agencies who do this for a living. Confessions of a Media Manipulator back in the day laid out the clear playbook for manufacturing your own buzz (fake reddit accounts linking to blogs, sending reddit convo to small mag, then small mag story to bigger mag). But scale now is huge

I don’t think social media is good for young people, I barely think it’s good for adults. I also am pretty aware of the limited mechanisms the government has to enforce online age verification, and that they’re generally bad.

More than anything the theme of the current era of rising hate for me is "but... why?" Evil for evil's sake seems reductive, and yet we see time and again large organisations doing stupid and cruel things that don't make them any money.

It's Trans Day of Visibility today. If you're trans and are raising money for something (I don't care what it is), reply to this thread and I will boost you. If you are a cis person, take a look and find someone to support if you can. Everyone give this a share after.

you laugh but i found the 5,000 piece "long-term nuclear waste warning messages" set really fun to build, even the repetitive parts where you build the black obsidian spikes over and over