“The study also showed that the naturalness effect holds broad appeal across the political spectrum,” Attari said. “…natural characteristics can build consensus among both conservative and liberal audiences...” oneill.indiana.edu/news/2026-08... #research #natural #climatechange #solutions #tech
Perceived "Naturalness" Drives Public Support for Climate Tech: News: O’Neill School News Archive: Indiana University Bloomington
New research finds public support for climate technologies rises when solutions are perceived as natural, offering insights for building trust and bipartisan support.
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