people think propaganda is posters that look vaguely soviet or nazi and often very orwellian. they don't think of propaganda in a soft power sense
a CIA agent says to a KGB agent "i gotta hand it to you guys, you commies really know how to get people riled up with your propaganda." the KGB agent replies, "thanks, but it's nothing compared to you americans." the CIA agent replies "what do you mean? we don't have propaganda."